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Book review: Cracking Creativity: The Secrets of Creative Genius

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  • What is common to the thinking style that produced both the Mona Lisa and the theory of relativity? What characterizes the thinking strategies of the Edisons, Mozarts and Picassos of history? In the first part of his book, Michalko presents the strategies of geniuses who look at problems in unconventional ways.

    Book review: Cracking Creativity: The Secrets of Creative Genius

    The first strategy is knowing how to see. Genius often comes from finding a new perspective that no one else has taken. The second strategy is making your thought visible. The explosion of creativity in the Renaissance was intimately tied to the recording and conveying of a vast amount of knowledge in a parallel language; a language of drawings, graphs, and diagrams — as in, for instance, the renowned diagrams of da Vinci and Galileo.

    Thinking fluently and productively is an extraordinary way to improve creativity. Geniuses like Edison used personal quotas for creative ideas. Bach, Mozart and T.

    Cracking Creativity: The Secrets of Creative Genius

    Elliot were also productive people who used time efficiently. Making novel combinations and connecting the unconnected are at the heart of creativity. Creativity is the ability to combine two different things in an extraordinary way. Artists and advertising gurus frequently combine ordinary things in extraordinary ways.

    The Coca-Cola commercial with two polar bears is one of the most well-known examples of this. Looking at other worlds is another strategy for creative thinking. Michalko writes that Aristotle considered metaphor a sign of genius, believing that the individual who had the capacity to perceive resemblances between two separate areas of existence was a person with special gifts.