- Summary The Marketing Glossary Key Terms, Concepts and Applications
- Marketing Terms to Know
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- The Marketing Glossary: Key Terms, Concepts and Applications - Mark N. Clemente - Google Книги
On occasion, there are some curious omissions. Anyone who works on a consumer packaged goods account will undoubtedly come across the term "slotting fee. Understandably it would be nearly impossible to include every single bit of cant that might come up in the course of a marketing career, but Clemente does an outstanding job of aggregating the most important words.
More importantly, the Glossary is up-to-date and includes the latest online slang. This will undoubtedly appeal to some of the senior marketers who still find the whole "Internet thing" confusing. Finally, The Marketing Glossary is also available as an e-book.
- Summary The Marketing Glossary Key Terms, Concepts and Applications - Study Smart.
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Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips. Jonathan Jackson is an independent consultant based in New York City.
Summary The Marketing Glossary Key Terms, Concepts and Applications
He has written extensively on internet advertising and e-mail marketing since the inception of the internet. A frequent guest speaker, Jonathan has addressed global audiences on marketing and advertising topics and also teaches marketing at colleges around the world. One person found this helpful. Starting out in business is difficult enough without having to then build a full-fledged marketing and advertising department.
With buying product and stocking inventory, and running the business, I just didnt have the time or know-how to deal with the positioning, targeting, and awareness campaigns to take my business to the next level. Just having the disk on my desktop saved me the cost of a marketing manager and the embarassment of not having a formal MBA in marketing.
Marketing Terms to Know
It's lightning fast and real easy to move from term to term and back again. It gave me my basic training within a week. Since then, any time I'm on the phone with a client or vendor and they speak about reach, frequency, semantic differential, or A. All my employees have a copy on their desktop as well. And the information provided isn't one word quips - these are jargon-free, detailed explanations that allow me to zoom between sections faster than a paper glossary would allow me.
This is like a marketing degree in a jewel case. I strongly recommend this tool to anyone starting in or attempting to maintain a successful business. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
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The Marketing Glossary: Key Terms, Concepts and Applications - Mark N. Clemente - Google Книги
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