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1. Set SMART Goals

  1. 5 Ways to Improve Your Social Media Presence Professionally - The Muse
  2. 12 Ways to Expand Your Social Media Presence
  3. 6 steps to an effective social media presence
  4. 2. Include Links to Your Work Samples

For example, mass auto-replying has gone the way of the dinosaur as it typically comes across as insincere. This now-classic tweet from Bank of America is a good example of how to turn your social followers off via improper automation.

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That said, automation in the form of scheduling or curating content is totally fair game. This is why brands rely on social tools to help curate pieces of content already approved by marketing leaders. Bambu by Sprout Social , is in fact, just that piece of software needed to turn your employees into brand advocates. Tap into your workforce to help build your presence!

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Thanks for reaching out! For information on where savings for Prime members are available, see https: And if your followers seem to be buzzing about a particular problem, you should craft content that speaks directly to it. That said, profiles can be optimized through imagery, keywords and fully filling out your account information. Similarly, a well-crafted Twitter profile with the right mentions and HD imagery can signal your authority, helping you attract more followers.

And as noted in our guide for conducting a Facebook audit , a fully optimized page with complete business info can actually help your page rank better in Google. The highest exposure of fake news: Instead, consider imagery such as:.

Trade Secrets: 3 Tips to Optimize Your Social Media Presence

It's easy to get stuck in a routine, but creativity lives outside the lines. Take it from Juantastico, grab a Sharpie and Break the Trend! From homepage feeds to icons on your site footer or email signature, anyone who comes in contact with your brand should only be a click away from becoming a long-term follower.

5 Ways to Improve Your Social Media Presence Professionally - The Muse

Facebook, Twitter, Pinterest and Instagram feeds can all be easily integrated into your site with little more than a copy-paste code. Cross-promotion on your website and through other social channels is a proactive way to grow your following over time. Inactive social feeds are a bad look for brands, plain and simple. Through scheduling or simply blocking out minute chunks throughout, you can post content and respond to customer concerns without wasting time.

Between breaking news, trending hashtags or whatever the latest meme might be, brands always have room to get topical with their content. Oreo came through with a jelly donut flavor just in time for NationalDonutDay. Would you try it?

12 Ways to Expand Your Social Media Presence

Of course, tread lightly with anything overtly political or controversial that could isolate your audience. Looking at the recent boom of influencer marketing , paid relationships among social movers and shakers is becoming more and more common. The good news is that both social ads and influencer marketing can have an insane ROI. These data points can help you treat social media less like a guessing game and more like a science. Either way, you should strive to post content that forces your followers to stop in their tracks.

This month we're sharing images that are out of the ordinary.

6 steps to an effective social media presence

A post shared by Adobe adobe on May 1, at 3: Instead, there are small tactics and strategies that can help you build toward social accounts that prime for engagement. Whether you're just getting started with social media or have had a presence for years, use these six methods to improve your reach. If you can add value to the experience that your customers have, you can draw them back to your page continuously. Build features and community items that will interest consumers so they continue to check back on your social media page.

2. Include Links to Your Work Samples

By reaching out to your customers directly, you can immediately add more followers and value to your network. How do you do that, you ask? Respond personally to each of the comments in your posts, share a link to an article inside the Comments section of a post or relate a customer testimonial about your products or services. These are just a few ways you can establish a personal connection with your followers. Consistently producing the same posts won't draw people back to your page.

Engage your audience and produce something that's interesting and unique.

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Lighten up and intersperse your posts with funny, engaging content that will convert potential customers. Looking for a social media management solution for your business? Fill out the below questionnaire to be connected with vendors that can help.