PDF Too Big to Ignore: The Business Case for Big Data (Wiley and SAS Business Series)

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  1. Покупки по категориям
  2. Too Big to Ignore: The Business Case for Big Data
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  4. Too Big to Ignore: The Business Case for Big Data by Phil Simon

Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals. After doing two books with Motion Publishing , I returned to a large publisher for several reasons. First, Wiley agreed to fast-track the book, ensuring that it would hit the shelves in early That was a deal breaker for me.

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Also, SAS agreed to put the book in its business series. This helped on a number of fronts distribution, sales.

As more and more entrepreneurs, investors, and customers talk about Big Data, it gets harder and harder to understand what the phrase actually means. Phil Simon does a great job defining it and making a clear business case for the ideas that are typically incorporated into the phrase Big Data. Ignore this book at your own peril.

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Too Big to Ignore: The Business Case for Big Data

In the tradition of Malcolm Gladwell and Chris Anderson, Simon takes a complex topic and makes you think about it differently through real-world storytelling that resonates. Why Smart Companies are Helping not Selling. Too Big to Ignore clearly demonstrates the increasing role and value of Big Data. Ott, award-winning author of The Hour Customer. From Twitter feeds to photo streams to RFID pings, the Big Data universe is rapidly expanding, providing unprecedented opportunities to understand the present and peer into the future.

In Too Big to Ignore, Phil Simon offers businesses a comprehensive, clear-eyed, and enjoyable guide to the next data frontier. The Surprising Power of Expectations.


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Phil Simon gets that business executives are no longer content with roll-up reports and summarized spreadsheets. They want detailed, consumable information in order to make fact-based decisions about their companies and customers. He weaves the human, technical, and organizational requirements for success into an accessible book for all of us.

Anyone wishing to get up to speed quickly on the big ideas and big players behind Big Data will benefit greatly from reading this practical, down-to-earth book. Business leaders are drowning in data, and the deluge has only just begun. In Too Big to Ignore, Simon delves into the world of Big Data, and makes the business case for capturing, structuring, analyzing and visualizing the immense amount of information accessible to businesses. This book gives your organization the edge it needs to turn data into intelligence, and intelligence into action.

Too Big to Ignore

Simon has an uncanny ability to connect business cases with complex technical principles, and most important, clearly explain how everything coalesces. Too Big to Ignore demystifies Big Data, and Simon helps the rest of us understand how this evolving, pervasive subject affects businesses today, and how we can use it to our advantage or completely miss the boat. Today Big Data affects everybody and will continue to do so for the foreseeable future.

This important book shows people how to put Big Data to work for their organizations. Korean Version of Too Big to Ignore. Big Data and Hype: Where Are We Now? Can the IoT prevent the next Flint? Beware of Analytics in Isolation. What is it and why should I care? Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers.

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NASA runs contests via the gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. How do these organizations and municipalities do it?


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Technology is certainly a big part, but in each case the answer goes deeper than that. Individuals at these organizations have realized that they dont have to be Nate Silver to reap massive benefits from analyzing todays new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. Its time to start thinking big. In Too Big to Ignore , recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data-the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever.

Too Big to Ignore: The Business Case for Big Data by Phil Simon

Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.