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On average, five times as many consumers read the headline than the body copy, so writing a compelling headline is a copywriting skill you can't afford to ignore. To write a strong headline that entices people to read on, engage with your message, and ultimately, convert leads into customers, here are a some measures you should take:. We've talked about creating buyer personas to target users and understand your audience - and whatever the size or style of the campaign you're working on, you should always take the time to create consumer profiles to know where to direct your copywriting efforts.

By knowing what your target customer wants, how they think, and what they need, you're up to five times more likely to write copy that sells. Research inspires authenticity, and in today's fast-paced digital climate, authenticity counts for a lot.

The Absolute Beginners Guide to Copywriting

Coined by English writer Sir Arthur Quiller-Couch , 'Kill your darlings' forms one of the most important principles of writing copy that sells: Even if you're writing content for a company in the financial sector, you should avoid using too much industry jargon or fancy language - you'll only confuse or alienate people - and they won't stick around.

Also, you need to be ruthless with your copy. We all like to show off our poetic side, but when you're talking about sales copy, simplicity reigns supreme.

How To Become A Copywriter (with No Experience)

Cut down your adjectives by half and try to rid your copy of adverbs as they will only make your message clogged and dull. In the words of Jerod Morris: Use adverbs where they are pretty and unique in their boldness. Then, and only then.

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A development on keeping your copy simple, talking down to your customers will make your bounce rate higher than that of an NBA basketball court. Always remember, customers are the key to any business, and they have a problem to solve - so make sure you tell them how your product can help them solve it. Treat your customer with respect. Reflect that position in your copy, and you'll avoid using terms or language that makes them feel confused or frankly, stupid.

Of course, being funny, smart and original is important, especially if you're a marketer, but you should never let it distract you from the bottom line.

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